Winterlude Festival
/ Bal de Neige
Winterlude is an annual winter festival held in Ottawa and Gatineau. It is a popular tourist draw featuring various winter activities for all ages. 

This is a conceptual project involving brand, demographic, and general research to develop a visual identity that better encapsulates the spirit of the festival. Incorporating bilingual copy is also a significant requirement of the project. The final visual identity draws from the colourful spirit of the Winterlude's nightlife and unique activities. Abstract modes of communication are employed through modifying the appearance of the Rideau Canal using fragmented shapes of various vibrant colours. The crafty and childlike visual style ensures visitors of all ages and national backgrounds have a sense of the festival’s spirit.